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ONE COIN, 1000 SMILES CAMPAIGN

Building children art center project

BACKGROUND 

In a world that has become unsafer everyday for not just adults but even more for kids, we ought to acknowledge that it robs from them, the joy of existence, the freedom in play, the expression in laughter and sense of security, it robs from them their innocence and the joy of being a child, taking away memories once to be cherished and long for in their old age.

In harmony with our vision: A world where arts are developed and contribute to creating a peaceful society, where children live a better today and are confident in tomorrow through introducing them to a world of art. Being the bridge between the child and the creative/artistic side of them and harnessing that relationship into something bigger than themselves. Provoking artistic thoughts that could be the key solutions to most critical social issues that we are facing today that can only be cured by a child’s display of emotion through a play, poem, song or painting. For we know that there is nothing as pure and true as a child’s heart.

However, this will not only be of use in their art side of life, but will also be a source of knowledge as they grow up to face the world that they have already been prepared for. It will teach them how to be equally confident and social at school, at work and their relationship with society. We want to be a source of guidance and counseling to be able to secure an easier path for them as they grow up into adults that are capable of expressing themselves and their ideas in the most effective ways which paints a future that is open to effective communication.

A One coin, 1000 smiles campaign brings to you the platform created specifically for the entire development of the children from their intellect, to art and their heart. Through trainings, creation of art and debates, we believe it is the fertile ground in which we could sow and definitely reap an abundance of unexpected change in the society we live in, and hope for a radiant future.

PROBLEMATIC 

We now know and understand art can express and shape who we ARE, who we WANT TO BE; we want to initiate art to children from an early age, however there is an obstacle to this noble cause as we do not have a space or any other affordable platform that will allow us to introduce the following to our young people: 

  • A place for fun: where indoor and outdoor games meet.
  • Trainings: children learn to do arts and are encouraged to keep it going. They could become professional artists or gain skills to help them in life.
  • Masterpieces of arts: (theatre plays, films, paintings, books, photo galleries: This is an expression, a thought and a feeling shared, a life performed, a value and heritage transmitted. It is an edu-entertainement for the consumers of the pieces of arts as well.
  • Debates: A piece of art raises the questioning of mind. They also catalyze debates and discussions on different themes or issues. Thus, this results in behavior change.

MAIN OBJECTIVE OF THE CAMPAIGN

To raise fund in order to buy a space that will serve as an affordable artistic platform (entertainment, education and socio-cultural exchange) for children, youth and families 

EXPECTED OUTCOMES

This project has got phases that are well illustrated below:

PHASE ONE: to buy a space for the center

We are targeting to:

  1. Reach 1M people capable of donating at least a 100 rwf coin

PHASE TWO: set up of the structure and equipping the center

  1. Equip the center step by step and settle as per need.

PHASE THREE: Kicking off the center in terms of programs and activities

  1. Promote and foster development and well-being of children
  2. Nurture from childhood the culture of reading, humanity, friendship and peace building on one hand, on the other hand familiarize parents to make their children consume arts as another way of their cognitive, socio-cultural development and well-being.

Although some may regard art education as a luxury, simple creative activities are some of the building blocks of child development. Learning to create and appreciate visual aesthetics may be more important than ever to the development of the next generation of children as they grow up. 

Duration phase1: Starting date January 2018 ending date January 2019 

DEVELOPMENTAL BENEFITS OF ART

Motor Skills: Many of the motions involved in making art, such as holding a paintbrush or scribbling with a crayon, are essential to the growth of fine motor skills in young children. According to the National Institutes of Health, developmental milestones around age three should include drawing a circle and beginning to use safety scissors. Around age four, children may be able to draw a square and begin cutting straight lines with scissors. Many preschool programs emphasize the use of scissors because it develops the dexterity children will need for writing.

Language Development: For very young children, making art—or just talking about it—provides opportunities to learn words for colors, shapes and actions. When toddlers are as young as a year old, parents can do simple activities such as crumpling up paper and calling it a “ball.” By elementary school, students can use descriptive words to discuss their own creations or to talk about what feelings are elicited when they see different styles of artwork.

Decision Making: According to a report by Americans for the Arts, art education strengthens problem-solving and critical-thinking skills. The experience of making decisions and choices in the course of creating art carries over into other parts of life. “If they are exploring and thinking and experimenting and trying new ideas, then creativity has a chance to blossom,” says MaryAnn Kohl, an arts educator and author of numerous books about children’s art education.

Visual Learning: Drawing, sculpting with clay and threading beads on a string all develop visual-spatial skills, which are more important than ever. Even toddlers know how to operate a smart phone or tablet, which means that even before they can read, kids are taking in visual information. This information consists of cues that we get from pictures or three-dimensional objects from digital media, books and television.

“Parents need to be aware that children learn a lot more from graphic sources now than in the past,” says Dr. Kerry Freedman, Head of Art and Design Education at Northern Illinois University. “Children need to know more about the world than just what they can learn through text and numbers. Art education teaches students how to interpret, criticize, and use visual information, and how to make choices based on it.” Knowledge about the visual arts, such as graphic symbolism, is especially important in helping kids become smart consumers and navigate a world filled with marketing logos.

Inventiveness: When kids are encouraged to express themselves and take risks in creating art, they develop a sense of innovation that will be important in their adult lives. “The kind of people society needs to make it move forward are thinking, inventive people who seek new ways and improvements, not people who can only follow directions,” says Kohl. “Art is a way to encourage the process and the experience of thinking and making things better!”

Cultural Awareness: As we live in an increasingly diverse society, the images of different groups in the media may also present mixed messages. “If a child is playing with a toy that suggests a racist or sexist meaning, part of that meaning develops because of the aesthetics of the toy—the color, shape, texture of the hair,” says Freedman. Teaching children to recognize the choices an artist or designer makes in portraying a subject helps kids understand the concept that what they see may be someone’s interpretation of reality.

Improved Academic Performance: Studies show that there is a correlation between art and other achievement. A report by Americans for the Arts states that young people who participate regularly in the arts (three hours a day on three days each week through one full year) are four times more likely to be recognized for academic achievement, to participate in a math and science fair or to win an award for writing an essay or poem than children who do not participate. 

STRATEGY OF THE CAMPAIGN

Use of the Right Platforms

There is a range of different social media platforms out there that can maximize our campaign results. We will focus on those that really help us reach our core audiences. We envisage to concentrate on these platforms, listed in order of importance:

  1. User-Friendly Website.No way around this one. We need a live and informative website that is likely to make a good impression on visitors. Potential donors will search for our site to determine whether our organization is worth supporting. If they find a jumbled, clumsy, outdated mess as it is currently, they will likely extend these judgments to our organization. Unfair, but true.

In addition to looking good, our website needs the ability to donate quickly and easily. The donation page is OUR KEY CONVERSION POINT AND MUST BE MOBILE-FRIENDLY. It be sending people there from email and Facebook, and a majority of people are viewing those from mobile phones. A click-through to a page they can’t donate on would be a huge missed opportunity. As we have already a website, we need to feed it and equip it with necessary features to enable the campaign.

  1. Mass Emailing.Email remains the most effective channel for driving online donations. Most engaged supporters will enjoy hearing from us and are happy to pitch in when asked. (We should of course have an established emailing program in place beforeasking for money.)
  2. YouTube. When it comes to emotional impact and storytelling, nothing works like video. Short, powerful videos that inspire action are one of the best investments we will have to make. YouTube offers unique privileges for nonprofits, like the exclusive capacity to embed a call to action overlay on a video that links to a donation page, which means viewers can respond immediately to our call to action.
  3. Bulk SMS
  4. Media: Printing, Online, TVs and Radios and social media
  5. Word of Mouth and Door to Door

MODE OF PAYMENT 

We are proposing to collect money through existing channels that are easy convenient to people but also secure for their money:

  • Bank account
  • Mobile Money Transfer
  • Money transfer 

RECOGNITION OF SPONSORS 

Category of sponsors Amount Branding
Bronze 100 to 900 Rwf  
Silver 1000 to 9000 Rwf  
Platinum 10,000 to 100,000 Rwf ü   
Golden Up 100,000 to 900,000 Rwf ü   
Diamond From 1 million and above ü   

 Conclusion

We thank you for your consideration of our proposal and look forward to hearing from you. For any question, comment or concern regarding this project please contact us on the address above.

 

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